An email from Nigel – success in a million snowflakes

You will know that I am a member of a marketing resource. One of the best decisions I ever made! I am sending you below the email I (and other members) have just received. Understand this and turn your business into what you dream it to be!

From: Nigel Botterill
Date: 25 March 2013 11:34:43 GMT
Subject: THIS is what’s largely responsible for my success

Credit to Inside Track member Jonathan Coleman for this weeks email. He wrote me an email on Saturday as follows:


I have been struck, over the last few days, at how lightly the snow has been falling and yet has managed to cause such massive disruption.

Even a huge branch of our apple tree, which comfortably bore the weight of both our children when they were younger, is bowed to the ground.

Yet the snow falls have not been heavy, at least in Chester. What they have been, though, is incredibly consistent.
It has barely let up even for a minute.

So the accumulation of those tiny flakes has had a massive effect, even though the temperature has been above zero for most of that time and so much of what lays is melting from underneath.

Can you think of a better way to describe the challenges of building a business AND the solution? And, right now – it is all around us!!!

He’s right of course. Super successful businesses are almost always built on the little things that happen day in, day out. And, similarly, poor, under-performing businesses get there because of what doesn’t happen day in, day out.

I’m under no illusion that it is my daily disciplines that are largely responsible for the success I’ve achieved in business and it was fascinating, last week at the MasterPlan event, that only two delegates, out of almost 100 in the room, stood up and said that they did their 90 minute chunks every day. (the rest all knew that they should but something gets in the way on at least a few days each week)

If you want to bend an apple tree, or close a road, or cover a football pitch then a hundred million tiny snow flakes is the way to do it.

And if you want to build a super-successful business then a dozen daily habits, each one on its own almost insignificant, can collectively get you there – and often much quicker than you’d think. You know that – but you still don’t do it.

Why is that?

I’ll leave that thought with you as you compromise your 90 minutes of uninterrupted time once again to do something urgent for someone else that, on its own, makes no difference, but allied to all the other missed 90 minutes this year has already set you back miles…