you don’t need originality to make a huge success you just need to think differently

I make no apology for just copying this email from son Paul (EC Nottingham). Read it and the look at the two links (cut and paste).
Learn the message and succeed.

Morning Team,

I hope all is well and you have had a belting week – A bit of a Friday ramble for you!

Was a doing a bit of reading last night on tinters (sad I know) but I came across a really interesting article (it’s getting sadder…) with a chap bemoaning the fact that dollar shave club (and yes I know I talk about this too much!!) get all the plaudits when actually the “cheap razorblade concept” was “invented” 2 years earlier but a Belgian company. With a bit more research I found the company in question – and it struck me that this was a classic case of Banana Syndrome -It’s not what you do its the way that you do it!

Take a look for yourself – which of these do you think appeals more to the cheap shave market

http://www.razwar.com/
or www.dollarshaveclub.com

The figures tell their own story 1451 like on facebook for Razwar and 82000 + for DSC –

Also over 10 Million people have watched the dollar shave club video on youtube – ten million!!

My point here (finally!!) is that It’s never too late – you don’t need originality to make a huge success you just need to think differently and produce a piece of marketing that is really tailored to a section of the market.

That idea you had,. that some one else did – the door is still open.

And so my question to you this fine and spring like Friday is “What can you do, that other people are already doing, that you can do better?”

Have a great Friday Guys look forward to catching up soon.

Cheers

Paul